QUESTION 2 (EVALUATION)

Question 2. What have you learned from audience feedback?

QUESTION 2 (EVAUATION)

Question 2. What have you learned from audience feedback?

QUESTION FOUR (EVALUATION)

MUSIC VIDEO TECHNOLOGIES




ANCILLARY TECHNOLOGIES


RESEARCH AND PLANNING


EVALUATION TECHNOLOGIES

QUESTION THREE (EVALUATION)

QUESTION TWO (EVALUATION)

AUDIENCE ANSWERING QUESTIONS

This video shows two audience members answering questions on the ancillary texts, which were shown to them alongside this video being taken.

In this video is shown the same two audience members answering questions on the music video which was presented to them prior to this video being taken.

In this video there is another audience member answering the questions that one of our group asked him prior to viewing the music video.

QUESTION TWO (EVALUATION)

AUDIENCE WATCHING THE MUSIC VIDEO

This video shows all audience members watching the music video, we used Screencast-O-Matic to film their reactions and what they were being shown.

QUESTION ONE (EVALUATION)

MUSIC VIDEO - FINAL DRAFT

ANCILLARY: MAGAZINE ADVERT TARGETS (PLANNING)

After receiving such remarks from our audience feedback we were given a number of targets that included changes to positioning, editing and typography to ultimately improve our magazine advert, these targets are;

Develop the logo as it doesn't signify what we want it to.

Needs more information on it as at the moment it does not follow conventions of magazine adverts.

Modify the placement of the text as it is compositionally not very good as it stands.

ANCILLARY: DIGIPAK TARGETS (PLANNING)

After receiving such observations from our audience feedback we were given a number of targets that included changes to typography, images and colours to ultimately improve our digipak, these targets are;

1. Change the image on the front cover to a photo of the boy on it from a long shot in front of him - in order to better establish the image of the artist, currently there is too much of a focus on what he is looking at, with a miscommunicated connotation of royalty.
2. Change the font size on the back cover as to make it look more professional.
3. Choose a different font type to use on the inside left cover of the digipak in order for it to look more realistic.
4. Edit the inside right cover to make the whole of the face look the same, with less of a focus on the ear, do this by using a burn and dodge on the face perhaps.
5. Make adjustments to the colour scheme on the inside covers as they currently look too plain and do not fit the font colour well.

MUSIC VIDEO : TARGETS (PLANNING)

After receiving such comments from our audience feedback we were given a number of targets that included changes to narrative, editing and camerawork to ultimately improve our video, these targets are;

• To start a number of sequences with establishing shots to clearly communicate to the audience what is happening, working our way in chronologically to close ups rather than starting a scene with them and have it confuse the viewer. 

• Improve the general framing of our main fixtures within each individual shot - with a particular focus on centring the people/objects and not having wasted space or parts of things unnecessarily cut off. 

• Better communicate who the texts messages are from and two in each of the scenes where they occur - in order to build a stronger narrative and to more clearly communicate to the viewer what is happening.

• Add in more narrative enigmas/ foreshadowing of events to interest the audience more, thus engaging them more. One particular case is when the character in the relationship is seen to leave his girlfriend's house, have him unknowingly drive pass the person who his girlfriend is having an affair with. In this we will place a focus on the person he see's, which will create a narrative enigma.

• To film our whole video in a light that is clear to see and consistent, so shooting during the day and eliminating the clips that have been shot in dark or poor lighting, to be replaced by shots in clear lighting.

DIGIPAK FIRST DRAFT/AUDIENCE FEEDBACK (PLANNING)

Audience Feedback:

• Great photos, good framing.
• Good positioning of text, particularly on the back cover.
• Change the photo on the inside left cover that has a focus on the character rather than the background.
• Change the text layout on the inside left cover to make it look more like a credit sequence on an album cover. 

MUSIC VIDEO : AUDIENCE FEEDBACK (PLANNING)

After completing the first draft of our music video we showed it to audience to hopefully gain some constructive feedback on our video. Upon showing our audience the video we received the following feedback:

• The narrative is clear and established well.
• There is a varied use of camera shots, framings and angles.
• There are significant issues with lighting in many of the shots.
• We have not effectively framed a substantial amount of our video.
• The narrative could be developed more with changes to mise en scene.
• In certain scenes it is unclear what writing on phones says.
• The use of camera angles could be used a lot better - with an emphasis on more close ups to show emotions and reactions to events.

MAGAZINE ADVERT FIRST DRAFT / AUDIENCE FEEDBACK (PLANNING)

Audience Feedback

• Excellent picture, good use of focus on camera
• Text is very clear 
• Follows the same theme as the digipak

• Placement of the text especially ‘flume’
• Icons bottom left need brushing up on
• Looks a bit plain at the moment, could do more with it

MUSIC VIDEO FIRST DRAFT (CONSTRUCTION)

VIDEO EDITING (CONSTRUCTION)

Video Editing on PhotoPeach <iframe width="445" height="296" src="http://photopeach.com/embed/1332xlw" frameborder="0" allowfullscreen></iframe>

VIDEO EDITING (CONSTRUCTION)

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ANCILLARY EDITING TIMETABLE (PLANNING)

VIDEO EDITING SCHEDULE (PLANNING)

ANCILLARY LOCATION (PLANNING)

ANCILLARY LOCATION on PhotoPeach

ANCILLARY UPDATES (PLANNING)

After feedback from our media teacher, we have decided to make a digi-pack that relates more to the underlying themes throughout the album as a whole, rather than an album cover that solely relates to our music video. By doing this, our Digi-pack becomes more representative of the artist and what he stands for. 

Our new idea for our front cover is to get a long shot of the artist from behind, over looking the the city of London. We will take the shot at sunset where we get to see the the effects of the lights. We are trying to create the connotation that Flume plans to reach the heights of the city one day and be successful. The Back cover will be the same setting, just a long shot in front of the artist.

The inside covers will display the transition of Flume buying records from a store, to Flume playing the record in front of an audience. This again links to the contents of the lyrics in the whole album, where it creates themes such as aspirations and adventure.

MOODBOARD OF THEMES (PLANNING)

UPDATED SHOT LIST (PLANNING)

Shot List

Part 1 (Establishing, showing standard things in a relationship))

1. Two leading actors standing together - Medium Shot
2. Walking together hand in hand - Long Shot/Two Shot
3. The pair on the sofa watching a movie - Over the Shoulder
4. In the car driving together - Wide Shot/Two Shot
5. In bed together sleeping - Close Up
6. Going for food/takeaway at home - Wide Shot
7. Hugging & Kissing - Two Shot/Mid Shot/Close Up
8. Taking clothes off, door then closes - Close Up

9. Getting ready for a party - Close Up/Over the Shoulders

10. Drinking together - Medium Shot/Two Shot

Part 2 (Cheating in relationship sequence)

1. Walking together arms around each other - Long Shot/Two Shot 
2. Danny (Male Actor) gets call from someone, he answers - Extreme Close Up
3. Imogen (Female Actor) receives a text - Close Up
4. Takes phone out of pocket slightly - Close Up
5. Checks to see if Danny is still on phone - Over the Shoulder/Mid Shot
6. Cuts to Danny who isn't aware of text and still on phone - Close Up
7. Imogen ignores and locks phone - Mid Shot/Close Up

- Times passes its now evening

1. Imogen receives text from Danny ‘See You Later x’ - Extreme Close Up
2. Imogen replies normally - Mid Shot/Close Up
3. Danny finishes work and texts Imogen to let her know - Close Up
4. Imogen’s phone vibrates of surface and hits the floor - Medium Shot
5. Gets out of bed to reply to text - Medium Shot
6. Danny reads and gets into car - Long/Wide Shot
7. See Danny drive off - Wide Shot
8. Imogen walks over to mirror and applies make-up - Mid Shot/Close Up
9. Danny driving, (MOA showing road) - Close Up/Long Shot/Over the Shoulder
10. Back to Imogen getting ready - Mid Shot/Close Up/Over the Shoulder
11. Pan to Geraint (Second Male Actor) lying unclothed in bed - Medium Shot
12. Danny arrives at Imogen’s, pulls onto driveway - Long Shot/High
13. Shot over the car parking up - Wide/Medium Shot
14. Car door shutting - Close Up
15. Danny picks up front door key from mat - Close Up
16. Unlocks door - Extreme Close Up
17. Cut to Geraint getting out of bed, Imogen putting make-up away - Mid Shot/Close Up
18. Danny walking upstairs - Birds Eye Shot
19. Cuts to Geraint getting things together/putting clothes on - Close Up
20. Danny gets to top of the stairs, walks towards door - Over the Shoulder
21. Door opens - Mid Shot/Over the Shoulder
22. Imogen rushes out and hugs Danny - Close Up
23. Danny walks towards bedroom door with bag - Mid Shot
24. Imogen attempts to stop him - Mid Shot/Close Up
25. Danny moves her out his way - Mid Shot
26. Imogen has a worried look on her face - Close Up
27. Danny walks into room where geraint is stood half changed - Medium Close Up
28. Camera back on to Danny’s face (Eyeline Match) - Close Up
29. SRS Danny’s close up facials - Extreme Close Up
30. Cut to Imogen who’s just walked into room - Mid Shot
31. Danny lunges towards Geraint - Over the Shoulder/Close Up
32. Imogen holds Danny back - Medium Shot
33. Danny shrugs her off easily - Medium Shot
34. Imogen and Geraint’s facials to Danny storming off - Two Shot/Close Up
35. Danny heading down the stairs - Birds Eye
36. Imogen running after Danny - Long Shot/Over the Shoulder
37. Geraint walks towards window - Over the Shoulder
38. Danny opens car - Close Up
39. Flash on car - Close Up
40. Low angle outside up at window which Geraint is in it - Long Shot
41. Goes to Geraint watching from the window - Over the Shoulder
42. Imogen shouting to Danny, next to car - Medium Shot
43. Eyeline Match, car going off quickly - Wide Shot
44. Shot of car quickly passing further up the road - Mid Shot
45. Slow fade to black 

Part 3 (Separation Stage of Relationship)

1. Imogen texts Danny, she is at home alone - Medium Shot/Close Up
2. Danny sees phone, ignores and locks he is also home alone - Close Up
3. Imogen tries calling, on sofa alone - Close Up/Wide Shot
4. Danny rejects call, on sofa alone - Close Up/WIde Shot
5. Imogen watching the same film the two watched together, texts Danny - Over the Shoulder
6. Montage of Imogen attempting to call and text - Mid Shot/Close Up/Over the Shoulder
7. Danny deleting texts and blocks number - Extreme Close Up
8. Danny getting ready to go out - Mid Shot/Close Up
9. Imogen tries once again to call doesn't work, starts to cry - Close Up
10. Danny at the pub with friends drinking - WIde Shot/Mid Shot
11. Imogen gets bottle of wine out at home and also starts drinking - Close Up/Long Shot
12. Cross cutting of the two drinking and the same time - Medium Shot
13. Fade to black, showing time passing 

-Next Morning

1. Danny wakes up & texts Imogen ‘I miss you, meet me at the bridge’ - Birds Eye/Close Up
2. Imogen wakes up to text - Close Up
3. Danny getting ready - Medium Shot/Over the Shoulder
4. Imogen getting ready - Medium Shot/Over the Shoulder
5. Danny driving there - Over the Shoulder/Close Up
6. Imogen walking there - Mid Shot/Long Shot/Wide Shot

Part 4 (Getting Back Together)

1. Danny & Imogen meet on bridge see each other from afar -  Over the Shoulder
2. Imogen spots Danny, eyeline match -Medium Shot/Long Shot
3. Danny spots Imogen, eyeline match - Medium Shot/Long Shot
4. Imogen tearing with happiness after seeing Danny again - Close Up
5. Danny also very happy - Close Up
6. They give each other a big hug - Medium Shot
7. Danny whilst hugging Imogen - Close Up
8. Imogen whilst hugging Danny - Close Up
9. The two of them hugging on the bridge - Wide Shot

SIMILAR ARTISTS FRONT COVERS (RESEARCH)

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CAMERON'S THEORY OF MODULAR NARRATIVE STRUCTURE: FORKING PATH (PLANNING AND RESEARCH)

ACTING DIRECTIONS FOR DANNY (PLANNING)

Acting Directions (FOR DANNY)

Shots

• STANDING IN A FIELD (hugging Imogen, smiling looking happy)
• ON THE SOFA (arm round Imogen, slouched)
• DRIVING IN THE CAR (look at Imogen, laughing and talking)
• ASLEEP TOGETHER (lying in bed normally)
• IN BED WATCHING SOMETHING (watching programme, look at Imogen smiling)
• HUGGING AND TALKING IN WINDSOR (no knowledge of other people, arms round Imogen, smiling, talking laughing)
• GETTING READY TO GO OUT (looking in mirror, putting shirt on slowly, spraying aftershave)
• DRINKING TOGETHER (drinking shots, loud, laughing)
• DRIVE THRU TAKEAWAY (speaking into speaker, getting food from person)
• WALKING ON THE LONG WALK (arm round Imogen’s waist, takes phone out of pocket and talks to caller looking ahead the whole time)
• JOURNEY TO CAR (walking normally, look down at phone and text)
• JOURNEY TO IMOGENS (concentrating on road, relaxed, tapping the wheel to the music)
• JOURNEY TO UPSTAIRS (open door, walk slowly upstairs, calm look on the face)
• INTO BEDROOM ( meet Imogen, hug but a little anxious expression, move her out of the way and open the door, angry)
• REACTION TO CHEATING (look from Imogen to Geraint, angry, shouting, lunge towards Geraint, push Imogen off)
• LEAVING HOUSE AND DRIVING OFF (walk out the bedroom, storm out of the house and get into car quickly, angry,head in hands)
• RECEIVING TEXT AND CALL (ignore text, disregarding look, end call, annoyed, frowning)
• BLOCKING NUMBER (fed up, angry)
• OUT AT THE PUB (completely forgetting Imogen, drinking excessively, hands in the air loud and rowdy)
• WAKING AND TEXTING ( wake with head rubbing face, sad, text with vulnerable look)
• GETTING READY (lots of aftershave on, doing laces up)
• DRIVING TO WINDSOR (blowing air, worried, anxious look)
• MEET ON BRIDGE (concerned look, feeling awkward)
• FACE ON BRIDGE (approving smile, happy to see)
• HUG AND WALK OFF (go in for a hug, happy content look on face, kiss her on the head)

ACTING DIRECTIONS FOR GERAINT (PLANNING)

Acting Directions (FOR GERAINT)

Shots

• IN BED WHEN TEXT IS RECEIVED (move legs in a shuffle motion)
• IN BED ALONE (look in Imogen’s direction smiling and laughing topless)
• PUTTING CLOTHES ON (grab boxers quickly, pull up trousers in a hurry)
• CONFRONTATION IN BEDROOM (look scared, hands up apologetically)
• REACTION TO SITUATION (look at Imogen empathetically, show distress)
• GOING TO WATCH EVENTS (walk quickly to door and window, look intently, awkwardly almost)
• CONSOLING IMOGEN (go to approach, look uncomfortable, hands up defensively)

ACTING DIRECTIONS FOR IMOGEN (PLANNING)

Acting Directions (FOR IMOGEN)

Shots 

• STANDING TOGETHER IN FIELD (hugging, happy content face looking at Danny)
• ON THE SOFA WATCHING A FILM (lying all over Danny, head on chest, smiling)
• IN THE CAR DRIVING (looking at Danny smiling, turns radio up, singing to song)
• IN BED TOGETHER (in his arms, look up at him and smile)
• HUGGING IN WINDSOR (long quite tight hug, slowly pull away look up and smile at Danny)
• GETTING READY ( drying hair in mirror with hairdryer, doing make-up in mirror, concentrated face)
• DRINKING TOGETHER (do a shot, grimace on face, throw hands up in air with a woo motion)
• DRIVE THRU MCDONALDS (take bag from Danny looking at employee, look in bag, get stuff out and start eating chips, smiling)
• WALKING TOGETHER LONG WALK (hand in Danny back pocket of Jeans, head turned towards him talking, lean head on him at one point)
• RECEIVING TEXT ON LONG WALK (slide phone up out of pocket a little, look at Danny worried then look back at phone and lock, look back at Danny with smile/relief)
• IN BED WITH GERAINT (looking at Geraint laughing and smiling)
• GETTING READY (get out of bed slowly with legs sliding out, pull jeans up slowly, looking in mirror doing make-up then smile and lightly laugh then turn head to Geraint)
• HEARING DOOR OPEN (concerned face, glance down at watch then panic on face)
• MEETING DANNY (open door come out quickly and immediately shut, smile at Danny and walk towards, hug)
• STOPPING DANNY FROM ENTERING (put hands across Danny’s chest after hug stopping Danny from going into room, worried look on face)
• DANNY SEEING GERAINT (stand in front of Danny, pushing him back with both hands)
• REACTION TO DANNY LEAVING (frantic look on face, look at Danny and follow quickly, run down stairs after him)
• DANNY GETTING IN CAR (stand in front of car shouting at Danny and crying, hands on face and head)
• TEXTING DANNY (looking at phone upset and scared, text Danny)
• PHONING DANNY (call him with upset look on face then he cancels and you put phone down and put head in hands)
• TEXTS AND CALLS (repeatedly calling and texting whilst crying in bed, fixated on phone)
• DRINKING (swipes wine bottle out of fridge, throws it back taking a big swig, then lazily wipe mouth, still sobbing)
• WAKING AND GETTING TEXT (wake opening eyes slowly, rub eyes with hands, look at phone very concentrated, heavy breathing)
• REPLIES (replies with urgency)
• GETTING READY (checking different outfits/ unsure facial expression)
• WALKING TO MEET DANNY (quick walking, unsure but optimistic face on)
• MEETING ON THE BRIDGE (still anxious look, then clear change to elation when you look up and spot Danny)
• HUG ON BRIDGE ( quick walk into the hug, big swing of arms around Danny with a tight hug, content happy look, tears if possible)
• WALKING OFF (arm round Danny’s waist with head leant on shoulder)

NARRATIVE PRESENTATION (PLANNING)

CONVENTIONS TO INCLUDE (PLANNING)

SHOOTING SCHEDULE FOR RE-FILM (PLANNING)

 

NARRATIVE TIMELINE (PLANNING)

UPDATE: TIMELINE OF EVENTS (PLANNING)

Below is a timeline of events for our new music video, the timeline shows roughly what the narrative will follow. 

UPDATE: CHANGES TO ACTORS (PLANNING)

Due to the difficulties we faced trying to find availability for our original actors, we decided for our re-shoot to recruit two actors who are very easily accessible.  

Lead Male actor: Danny O Brien

Danny is a member of the A2 media group so will be very easily accessible and more committed. He'd be very hands on as he will play a part in the camerawork and the setting up of each shot. Danny, although doesn't have any acting experience, wants to gain the best grade possible so will be patient.

Lead Female Actor: Imogen Quail

Imogen is a close friend of ours and would too be very committed. We wouldn't have to work around her schedule as she would be very willing to film whenever we need her, which is good when you're 

constructing a video in a short space of time.

 

 

Male supporting actor: Geraint Padfield

 Being a member of the group, I also will be very easily accessible which makes the constuction of our video quicker and more efficient.

UPDATE : CHANGES TO VIDEO (PLANNING)

We have decided to make dramatic changes to our music video. After showing our video to our teacher, upon the feedback we have received we have come to the decision to change our video. We are now going to have a purely narrative video, dropping the conceptual element. We have decided to drop the conceptual side of our video as we found the clarity of our actual concept was somewhat lacking.

The narrative will once again be centred upon a relationship, this time with a clearer storyline containing a better insight into the relationship and more detailed documentation of the couple. We are going to have three stages in the video, the introduction, the argument and falling out/separation and then the getting back together at the end of the video.

Now that we are filming again we have a better grasp of what we want and need in our video, with experience and knowledge of how to avoid and solve issues. There is however a reasonably large time constraint due to the fact that we are going to re shoot. With this in mind we will be choosing actors in accordance with their availability.

AUDIENCE FEEDBACK FROM TEACHER (PLANNING)

I met my new teacher this week, we discussed my coursework and she gave the following feedback:

- The narrative is not easy to follow.
- There is no actual concept that our video is based upon.
- Our video does not contain many conventions.
- It did not capture and hold the attention of the viewer.
- Editing techniques were poorly executed.
- Film more with the actors in it.

Therefore, I will change/do the following things to improve my work:
                                                                                by 23/01/15

-complete new timeline and shotlist
-  Include more angles and shots in sequences to make the narrative clear. 
- Get rid of the conceptual element to the video.
- Research conventions to gain a better understanding of generic conventions, then include these.
- Ensure it is clearer and moves at a faster pace so the audience can follow the narrative and be interested in it.
- Watch editing tutorials to correctly edit certain shots.

- Use actors that can be easily contacted and filmed with.