Tuesday, 17 February 2015

MUSIC VIDEO : TARGETS (PLANNING)

After receiving such comments from our audience feedback we were given a number of targets that included changes to narrative, editing and camerawork to ultimately improve our video, these targets are;


  • To start a number of sequences with establishing shots to clearly communicate to the audience what is happening, working our way in chronologically to close ups rather than starting a scene with them and have it confuse the viewer. 

  • Improve the general framing of our main fixtures within each individual shot - with a particular focus on centring the people/objects and not having wasted space or parts of things unnecessarily cut off. 

  • Better communicate who the texts messages are from and two in each of the scenes where they occur - in order to build a stronger narrative and to more clearly communicate to the viewer what is happening.

  • Add in more narrative enigmas/ foreshadowing of events to interest the audience more, thus engaging them more. One particular case is when the character in the relationship is seen to leave his girlfriend's house, have him unknowingly drive pass the person who his girlfriend is having an affair with. In this we will place a focus on the person he see's, which will create a narrative enigma.

  • To film our whole video in a light that is clear to see and consistent, so shooting during the day and eliminating the clips that have been shot in dark or poor lighting, to be replaced by shots in clear lighting.

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