ANCILLARY: DIGIPAK TARGETS (PLANNING)

After receiving such observations from our audience feedback we were given a number of targets that included changes to typography, images and colours to ultimately improve our digipak, these targets are;

1. Change the image on the front cover to a photo of the boy on it from a long shot in front of him - in order to better establish the image of the artist, currently there is too much of a focus on what he is looking at, with a miscommunicated connotation of royalty.
2. Change the font size on the back cover as to make it look more professional.
3. Choose a different font type to use on the inside left cover of the digipak in order for it to look more realistic.
4. Edit the inside right cover to make the whole of the face look the same, with less of a focus on the ear, do this by using a burn and dodge on the face perhaps.
5. Make adjustments to the colour scheme on the inside covers as they currently look too plain and do not fit the font colour well.