TITLES (RESEARCH)

Titles are a feature of many music videos, however tend to be dependent on the genre of the music video. For example in pop and rap videos they focus on promoting the artists image and titles often help  put emphasis on the name or song of the artist. Shown on the right and below are the artists names in the "All of The Lights" music video, the artists names are shown to promote their names.


I have done some research into dance and electronic music videos and they tend to not have the title of the song or the name of the artist in the video itself as they do not promote themselves in the same way as other genres do. We are using a song that falls into the dance and electronic genre and therefore have decided that there is no need to use titles in our music video. This also enables us to have a more appropriate use of generic conventions.

We do plan, however, to use a type of titles in our video which will exist in the format of captions, much like in the video that accompanies Wilkinson's "Afterglow".

 On the left is the visuals that are joined by text on the screen which act as statistics that document the relationship of the two characters 'Paul & Dana'.







We wish to emulate the use of text in our music video with captions that help to explain each individual shot.