The advert to the right was taken from XXL magazine, featuring the rapper Jay Z filling the front cover, whilst his upcoming Album was advertised on the back page. The advert shows a bunch of musical instruments crammed together, for example Keyboards, mixers and drums. He’s trying to explain how he’s bringing old sounds back and stressing the importance of these instruments that once were the ‘blueprint’ to this genre.
The cover is showing Jay Z standing taller than the biggest buildings in New York with the Title, ‘Is Jay Z bigger than HIP-HOP?’ This is making the connotation that he is one of the most influential figures in the industry of this genre due to the stats given on the left of the cover, for example selling over 30 million records. The way the artist has his hands in his pocket makes him look confident and accessories such as the belt and shades make him look cool yet classy, which is stereotypical of this genre.
Our artist flume has a completely different audience, and there is less pressure to portray him as cool and powerful as his demographic buy into his music, not necessarily his personality or the impact he’s had on the dance genre.
The black clothing worn by Jay z contrasts well with the lightly coloured layout in the background. This makes him stand out more and this is something we’ll consider when making our cover because we want the artist to look important and professional, just like jay z does in this image.
The cover shows Jay Z’s name written in a bold san-serif font, something which modern
The amount of colours used is very minimal as you can see. It’s just Red, White, Black and Grey. Interestingly, the colours used for the front cover of the magazine are the same ones used in the advert, which was to become the album cover. This maintains the relevance between the two, constantly reminding the readers of the upcoming album. When we make our magazine cover and digi-pak, like this example, will try and keep the same colour scheme in both to set out the clear purpose of the magazine cover, which essentially is to promote the upcoming album.
POST BY: Geraint Padfield
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