Group7A2Media: February 2015

Friday, 27 February 2015

MUSIC VIDEO - FINAL DRAFT

Tuesday, 17 February 2015

ANCILLARY: MAGAZINE ADVERT TARGETS (PLANNING)

After receiving such remarks from our audience feedback we were given a number of targets that included changes to positioning, editing and typography to ultimately improve our magazine advert, these targets are;

Develop the logo as it doesn't signify what we want it to.

Needs more information on it as at the moment it does not follow conventions of magazine adverts.

Modify the placement of the text as it is compositionally not very good as it stands.

ANCILLARY: DIGIPAK TARGETS (PLANNING)

After receiving such observations from our audience feedback we were given a number of targets that included changes to typography, images and colours to ultimately improve our digipak, these targets are;

Change the image on the front cover to a photo of the boy on it from a long shot in front of him - in order to better establish the image of the artist, currently there is too much of a focus on what he is looking at, with a miscommunicated connotation of royalty.
Change the font size on the back cover as to make it look more professional.
Choose a different font type to use on the inside left cover of the digipak in order for it to look more realistic.
Edit the inside right cover to make the whole of the face look the same, with less of a focus on the ear, do this by using a burn and dodge on the face perhaps.
Make adjustments to the colour scheme on the inside covers as they currently look too plain and do not fit the font colour well.

MUSIC VIDEO : TARGETS (PLANNING)

After receiving such comments from our audience feedback we were given a number of targets that included changes to narrative, editing and camerawork to ultimately improve our video, these targets are;

To start a number of sequences with establishing shots to clearly communicate to the audience what is happening, working our way in chronologically to close ups rather than starting a scene with them and have it confuse the viewer.

Improve the general framing of our main fixtures within each individual shot - with a particular focus on centring the people/objects and not having wasted space or parts of things unnecessarily cut off.

Better communicate who the texts messages are from and two in each of the scenes where they occur - in order to build a stronger narrative and to more clearly communicate to the viewer what is happening.

Add in more narrative enigmas/ foreshadowing of events to interest the audience more, thus engaging them more. One particular case is when the character in the relationship is seen to leave his girlfriend's house, have him unknowingly drive pass the person who his girlfriend is having an affair with. In this we will place a focus on the person he see's, which will create a narrative enigma.

To film our whole video in a light that is clear to see and consistent, so shooting during the day and eliminating the clips that have been shot in dark or poor lighting, to be replaced by shots in clear lighting.

Monday, 16 February 2015

DIGIPAK FIRST DRAFT/AUDIENCE FEEDBACK (PLANNING)

Audience Feedback:

Great photos, good framing.
Good positioning of text, particularly on the back cover.
Change the photo on the inside left cover that has a focus on the character rather than the background.
Change the text layout on the inside left cover to make it look more like a credit sequence on an album cover.

MUSIC VIDEO : AUDIENCE FEEDBACK (PLANNING)

After completing the first draft of our music video we showed it to audience to hopefully gain some constructive feedback on our video. Upon showing our audience the video we received the following feedback:

The narrative is clear and established well.
There is a varied use of camera shots, framings and angles.
There are significant issues with lighting in many of the shots.
We have not effectively framed a substantial amount of our video.
The narrative could be developed more with changes to mise en scene.
In certain scenes it is unclear what writing on phones says.
The use of camera angles could be used a lot better - with an emphasis on more close ups to show emotions and reactions to events.