Chase and Status
Hypest Hype Ft. Tempa T
I have chosen this video as it is within the genre of Drum and Bass, we will be looking to base our music video between the genres of Dubstep and Drum and Bass. The video shown here is dominantly a performance based video showing live performances of artists and this is commonly used for this genre within its music videos, This may be due to the fact live performances is where artists in these genres will be making the most money and to have a well edited exiting performance based video will entice fans and viewers of the video to go and see the artists live at any of their performances.
The genre of drum and bass has its own characteristics of large live performances at clubs and festivals, this is shown in this video of a live performance of the artists from chase and status and Tempa T at a festival. Drum and Bass is a growing genre throughout the world, it has recently become commercialised and is beginning to become a universal hit within clubs across the globe. The fact Drum and Bass has suddenly become so commercialised means it has a wide range of characteristics but mainly within the age bands of 18-25 (the standard age for clubbers in the UK). The genre brings along a huge fan base with similar characteristics, the population of this fan base will often be stereotyped into the image of urbanised clothing, well known brands, hooded clothing is common, this is the perceived look and is therefore a common stereotype within the genre.
There are no real significant relationships between lyrics and visuals, as you would expect in a performance video the artists when singing are in sync with the music with actions but within this video there are many parts showing other artists whilst a different artist is singing, this does not show any relationship between lyrics and visuals. The beginning to this video is a talking intro of all the artists back stage with Tempa T talking before it fades into the live performance, this was in sync with words and visuals and this backstage view gives fans an idea of what the artists are like on and off stage. Goodwins theory does not match this video well in the aspects of the relationship to lyrics and visuals due to the performance based video being a live performance, this shows the artists doing what they do on stage but is not acted out so visuals do not have a great deal of significance in relationship to lyrics.
The music is very upbeat, this is shown throughout the performance video with areas of extremely frequent cuts and short clips, this is used very well as it makes the viewer feel more in sync with the music and the environment giving imagery of what it would be like to be at this live performance. The music video also uses a good use of clips that involve filming whilst a strobe light is being used on stage, this makes it seem like their are frequent cuts and gives the video an upbeat feel to it due to the synchronised beat of the music and the flashing of the lights, this is the main relationship between music and visuals, this video has therefore been edited to match Goodwins theory here very well, the music relates to the visuals directly throughout the video as it uses frequents cuts and strobe lighting in upbeat areas of the song and less frequent cuts with simple cameras angles in the slower parts of the song.
The music video itself shows little of anything other than the performing artists, the crowd is shown frequently but not for long periods of time, this relates back to Goodwins theory ‘Notion of looking’ within this video it seems unlikely the artists are trying to objectify themselves but more show off about themselves and their skills. The video seems to of been edited and shot in a way to portray the artists in a particular light, The opening shots show all the artists talking and having a laugh, throughout the video there are shots of the artists backstage not performing, the artists are not instructed to avoid looking at cameras, they are even looking directly at them, this gives of relaxed, fun and chilled look about them, it shows the artists personalities rather than an acted scene which allows viewers to relate to them and attracts aspirers who would want to live this life style.
The video uses many different camera angles of the artists at one point going round every artists showing close ups which promotes themselves as an artist and a kind of brand. After close ups of an artist there is often a view of the crowd shown this gives the viewer a feeling of imagery again as they could imagine seeing the artists up close and being in that environment, a wide range of camera techniques are used from hand held at the beginning of the video to pans and tracking shots. The camera techniques used are made to emphasise the feel of being their live, the main shots are handheld shots, the clips are often not still shots with zooming in and out on artists and movement of the camera happens a lot during clips, this gives the viewer a feel of the busyness within the scene and gives an atmosphere to the video.
Mise en scene is largely important throughout the video, the large set will obviously be there before as they are performing at the festival, the clothes worn by the artists would of been chosen in agreement with their record labels as they get a say in how the artists come across within these videos, The props used are obviously part of the set and not just for show as they perform live but the positioning of the artists the set up of the stage will of been specifically layed out to show all the artist in their own light.
The editing used throughout this video is stereotypical with this genre, the length of clips relates to the beat, the frequency of cuts is in conjunction with the music, the video shows areas where the saturation has been changed to create black and white images in parts of this video. The artists are all shown in the opening of the video and through the talking of Tempa T introduced in the opening seconds. The video shows every artist on stage repeatedly, but as usual live performance videos the main part of the video is based around the singers, Tempa T is shown a large amount as chase and status have featured him in this particular song. This particular video would of been very had to film and edit as there is only one chance, the song will not be redone as they are performing live meaning everything must be right first time and when it comes to editing all shots must be good enough and enough footage must be taken to fill the whole song with visuals, Due to this many filler shots are used in the editing of the film by showing a lot of back stage events.
The performance based video by Chase and Status “Hypest Hype” featuring Tempa T is very successful in promoting the artists live performances and through the well edited video is very good at enticing fans to come and see the artists live, The main income for many artists.
