The way our actors are dressed and made up is arguably the most influential factor in addressing Flume’s target audience. We need to make sure that the clothing they’re wearing is up to date with trends and fashion in order for our audience to relate to it. They also have to be within the generic conventions of the dance music genre, where it is expected that the video include fashion conscious people.
It’s important to know that we are trying to represent the characters as much of a normal couple as possible, meaning we’re going to steer clear of any sort of clothing that could tie the pair into the Rock or Hip- Hop category. The brands of clothes are also pivotal to this.
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