Generic conventions are the features shown by texts that allow them to be put into a specific genre for example almost all wersterns use the iconography of cowboy hats, six shooters and horses. Generic conventions also determine what category the text is, such as print or non print and because of this people can either hear the genre or read it. There are different conventions in music videos alone and specifically in genres. For example in a rap video, generic conventions such as flash cars and expensive jewellery are common features.
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