CASTING INTRO (RESEARCH)

When casting the actors for our video we had to make sure they were relatable for the target audience. For example, the clothes they wore and the way they presented themselves must fit the generic conventions of the dance music genre. We also had to be realistic with our casting. With our low budget we couldn't exactly afford to cast someone with vast experience, however we did want someone who has previously taken part in some sort of visual. We also needed people who were available when we needed them and very accessible. You will see we have chosen 2 that fit this requirement perfectly.

POST BY: Geraint Padfield